0x, if you haven't heard about it, is a cryptocurrency project mainly focused on liquidity. And while it's definitely not the most hyped project out there, and definitely not the most exciting project, it's a very promising project.
0x is in a certain way a liquidity network, which everyone can access. That's the selling point, because any developer can with just a few lines of codes allow his dApps to access millions and millions in terms of liquidity. And what's even more interesting about it, it that it's unique, and it's already used quite a lot actually. While the project in its beginnings was clearly not successful, as it lacked a decent amount of volume, it doesn't face that problem anymore with a few millions of dollar of daily volume.
Something which makes in my opinion 0x so valuable, is that in the next 10 years, most games will start using blockchain, most content will be based on the blockchain, and basically everything will be based on the blockchain. Your favorite YouTuber will sell special videos using something like Unlock Protocol on Ethereum as tokens, and once you bought the video, you will be able to transfer the ownership of it to someone else. Incredible, isn't it?
This will most likely also be the case in games. And art. And real estate. And books. And clothes. But to be able to exchange all these things, you need marketplaces. And as a game developer, I don't think you would like to spend 1+ year on the development of a decentralized marketplace, simply to allow your users to buy and sell digital goods. As a game developer, you want to spend as much time as possible developing your game, making it even more fun. And that's where 0x comes in, because thanks to 0x, you can in just a few minutes launch your own marketplace, and instantly allow potentially millions of people to buy and sell digital goods on your marketplace. I took here the example of games, but this is something which you can apply to nearly everything. After all, as a real estate company, I doubt you will want to focus on creating a marketplace. You want to focus on selling real estate. Because that's what's profitable. Same for an art seller. Or a clothing shop.
The true strength of 0x is its Plug & Play ability regarding the access to liquidity, and the creation of marketplaces using that liquidity.