Modernity is an anti-requiem. It does not wish for a repose for the dead, because it is fuelled by the dead…those who are purely creatures of habit.
Exiting Modernity, Meta-Nomad
Modernity, also known as consumerism, is our new god. In the truest sense of a divine being, this god holds supreme power over us. We bow down to it everyday irrespective of class, sex, age, race. It is all pervasive. So undeniable is its hold that all previous gods pay their respects to it for it has subsumed their subjects.
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Activism is the trend now, everyone must fight for a cause. The world wants to know what you fight for! This ubiquitous question appears everywhere from dating apps to your CV, so get started now and figure out your favourite cause – Poverty in third world countries? Political corruption? Income inequality? Beached whales? Mass extinction? Nuclear war? Homeless pets? Whatever your concern, we have you covered. Head over to our portal to see what your favourite celebs are supporting and connect with like minded people. It is easy for us to keep you hooked on as a herd while we control the acceptable domain of discussion.
Fashion and Technology is such a difficult world to navigate. Your head must be buzzing with all the products out there – the latest phones and laptops, watches, home appliances, clothing, shoes, accesories and makeup. It would make anyone dizzy. It is completely impossible to restrict the amount of products in the market and to produce products that are more lasting and sustainable. Instead, we have designed beautiful shopping websites for you! Here, you can pick/filter/browse/review/return anything you want. The choices are endless and we understand that your desire is too, isn’t that just great? To facilitate your experience we have even filled up all conceivable media with not so subtle product placement and lifestyle choices so that you’re never far from realizing that happiness is just one product away.
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The god of modernity weaves a tight web of need. We need it for our daily lives – to eat, to sleep, to be entertained perpetually, to shop, to exercise, to learn, to go to the toilet, to count, to make a livelihood, to find our way literally and figuratively. Our very existence seems to depend on it. We crave for it, we miss it, we’re emotional about it, we’re defensive and protective, we love and care about it, we’re miserable without it. It is our companion, our stress buster, our coping mechanism, our protector and our catharsis. The price we pay in return is almost invisible – disconnect from the world, apathy, lack of focus, irritability, sleeplessness, narcissism, inability to think without aid, addiction, incorrect beliefs, brainwashing, arrogance, false sense of security, no community, health risk, mental disorder.
The web of need binds us and we truly believe that the lord in his infinite glory will provide and provide and provide for our endless needs, the lord knows our needs, the lord has created our needs and sustains them. Everything we own, know, trust and believe comes from the lord and shall go back to the lord. While we sit and watch with listless and vacant eyes like the dead.