The Effect of Social Media on Blogging

Recently, I've been looking over my website, Brandon's Horror. It's fascinating to examine amount of visits each review has gotten which is displayed on the featured image. At my prime while on social media, I had articles reach over five hundred views. My most recent article has two and I'm one of them. But you can go through the archives and watch the numbers dwindle 500, 400, 250, 200, 100, and now less than five visits per posts.

So, what happened? Well, obviously I stopped sharing links on social media. I lost that captive audience I had of Instagram and Twitter followers and they obviously didn't bookmark my site. They relied on me to share my updates via social media and there was no true loyalty to my website and I think that is the problem we can't overcome. People are just not conditioned to save websites and check back like we used to. There has to be some sort of delivery service to bring them to the site whether it's an RSS feed, subscribe via email, or social media account.

This, of course, is not a factor if views are not really important to you, but aren't they? I guess, it depends on the type of blogging that you are doing and whether or not you feel it's important to reach an audience. Of course, to reach and audience, most of the time you are going to have to write for an audience, because not many people will want to listen to your own ramblings, at least in blog form. If you rant and ramble on social media, they will join you, "like you," and interact. But once you take things outside of that closed off playground, it's hard to get anyone to even read your stuff.

Then again, maybe I'm just discussing my own personal experiences. I've just always found it interesting that when I'm on social media people are engaged with my writing and even my life. The moment I step off yet still provide the same sort of material, arguably even better and more detailed, they won't take the moment to bookmark it or even read the emails that come with the blog posts. What a strange, strange world we live in.


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