WTF is Covenant Eyes?

WTF is Covenant Eyes? I mean, I know what it is but really.....what is it?  I know it is an app that is supposed to tattle on you if you watch porn.  It alerts your sponsor if you are going to a naughty site and gets them to talk down your boner.  However, I wonder how much data it is actually gathering about you and your habits.  Since it is inspecting every URL what happens to all your incidental browsing activity?  Does it just ignore it and not send that data anywhere?  In taking a gander at their Privacy Policy, it is not really spelled out what happens with that data.  

I can't say for sure but I would not be shocked that something is going to come out about them at some point and it isn't gonna be good.


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