The Bitcoin Memeplex

Resources for formatting the paper:

Developing the Thesis Statement:

I want to explain the Bitcoin memeplex to readers.
In order to explain this, we must first build an understanding of memes and memeplexes in general.
Once this framework is established we will examine how we received the Bitcoin memeplex, how it is spreading, and what the future holds.

To help the reader develop a basic understanding of memes and memeplexes, the Bitcoin Memeplex, and what the future holds for the Bitcoin

The central purpose of this essay is to help the reader better understand the Bitcoin Memeplex and why it will changes the world.

To fully understand the central point of this essay, we will explore various aspects of memes and memeplexes, the characteristics of the Bitcoin memeplex, and what the future holds for

What's the main purpose of this essay?

  • To help the reader understand what a memes and memeplexes
  • To understand the origin and current

What is a meme?

You might be asking yourself why you are reading about memes and WTF is a memeplex.
This is a perfectly valid question.
My hope is that you buckle up and enjoy the ride.
During my research for this essay I learned more than I could have imagined and my perspective on the world has been forever changed.

If you're anything like me, you probably think you have a deep understanding of memes.
What more could you learn about them?
Afterall, you have a folder dedicated to your favorite memes.
You probably don't even type words, you simply meme everything.
If funny pics with funnier phrases plastered on them is your idea of a meme, you're not wrong but memes encompass much more than viral pics on the internet.
All internet memes are memes but not all memes are internet memes.

Once you understand what a meme is and how memes can work together to form a memeplex, you will begin to see our reality differently.

This is one of those questions that you think is simple to answer but no one seems to agree on a single defitniton.
While memes were coined by Dawkins in the 70's

For the purpose of this essay, we will use the classical defit

We have entered the 4th epoch of Bitcoin and with that several cycles and learnings.
With each epoch we've experienced new highs and higher lows.
Along the way we have refined messaging.
Hodlers have grown in numbers.
Narratives have certainly changed1 over time, and now hodlers are looking for the next meme to help usher in the wave of adoption.
While bitcoin means many things to many people, it still doesn't hurt to have memes and schelling points to fall back on.

"We've onboarded the enlightened, skeptics, and speculators... now it's time to tune the memes for broad normie adoption. - https://twitter.com/_joerodgers/status/1276366889585741824

So memes have come and gone. Bitcoin is a meritocracy after all.
What does the future hold for memes

Control language and you control minds.
The mind is the final battle ground.
The state's gaining territory in our minds and the only way to stop this encroachment is with meme warfare.
This

How Persuaders See the World

  • Rational People: Use data and reason to arrive at truth. (This group is mostly imaginary.)
  • Word-Thinkers: Use labels, word definitions, and analogies to create the illusion of rational thinking. This group is 99% of the world.
  • Persuaders: Use simplicity, repetition, emotion, habit, aspirations, visual communication, and other tools of persuasion to program other people and themselves. This group is about 1% of the population and effectively control the word-thinkers of the world.

Basics of memes

Define memes

  • What is a meme? A meme is a mental construct that copies itself from mind to mind. It reproduces by inducing its carrier to engage in behavior that causes the meme to copy to other minds.

The word "meme" was coined by Richard Dawkins in his book "The Selfish Gene"

Meme - unit of cultural transmission. Memes "propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation." - Richard Dawkins, Selfish Gene
"The least unit of socio-cultural information relative to a selection process that has favorable or unfavorable selection bias that exceeds its endogenous tendency to change."
"An information patter, held in an individual's memory, which is capable of being copied to another individual's memory."

  1. Memes = genes
  2. Memeplex = genotype (sum total of genes)
  3. Mutation = phenotype (how we perceive the genotype.)

From Replicators
| Category | Explainer |
| ---------- | ---------- |
| Replicator of Self | Human cell, it builds itself. |
| Replicator of Other | Robot on assembly line, it builds others |
| Non Replicators | Rocks, they don't replicate! |

Memes are bits of cultural information transmitted AND replicated. Memes are metaphysical, intangible entities, transmitted from mind to mind, either verbally, with actions, music, or by repeated actions and/or imitation.

Three Word Memes are Ideal

  • Join of Die
  • Death and Taxes
  • Build the Wall
  • Drain the Swamp
  • X is Racist (insert name for X)
  • Number Go Up
  • Orange Coin Good
  • Bitcoin Fixes This
  • Few understand this
  • One of Us
  • One of Them
  • Shock and Awe

How they propagate

Meme Transmission

meme propagation flow chart
Memes influence ideas ➞ ideas influence and form beliefs ➞ Beliefs generate and influence political positions, feelings, & emotions ➞ which finally inform and influence behavior

Meme transmission rate has many variables but two factors determine lifespan:

  • Velocity - The rate at which a meme can spread.
  • Smoothness - How easy it is for a meme to be spread

Viral memes spread on their own, but internet marketers use buttons and special call to actions in order to simplify or increase smoothness of spreading a meme.

Memes can be transmitted via several paths:

  1. Imitation
  2. Conversation
  3. Printed Language

The most obvious is imitation. You see someone doing an action and you try to perform that action.

Another method of transmission is through conversation. The author states that this is through conversation between 2 or more individuals. This is when a someone describes behavior that is induced by the meme, the instructions of the meme are relayed, and the recipient copies and carries out the instructions. (The author does not explicitly say if this is for verbal conversation. I assume it could apply to written word like a irc chan or Tweet thread.)

The third method is through printed language. This would be through books, websites, graffiti, tv, and radio. I think a more appropriate description that captures all this would be 1-way conversation.

Meme selection

How meme's spread

Meme lifecycle

During each stage, memes are battling for promotion to the next stage within a host.
4 Stages of Meme Selection

  1. Assimilation
  2. Retention
  3. Expression
  4. Transmission

Mutation

  • Mutation is genes - happens by accident
  • Mutation in memes - can happen by accident OR mutate consciously by the host. The deliberate mutation is part of the variation.

Re: memes & mutation - there's an important distinction between how genes and memes replicate. Genes are like a protocol in a sense that they strictly follow rules, however mutation does occur. Memes on the other hand are subjective because each person's mind is different. Memes will TRY to replicate and will only do so IF they include instructions. Since we are dealing with the human mind, they will slightly change each time they replicate. I would say memes with the simplest "rules" stay as close to the previous version, that is they are not as susceptible to mutation.

Crafting the meme

How Persuaders See the World

Have you ever noticed that professional sports teams are great at overcoming racism and getting everyone to play together? That’s because the coach has persuaded the players to see the team as their dominant identity.
Persuasion requires simplicity.

Need to convey, you're either with us or against us. And if you;re against us, you're going to lose.

We have to convey that we're all on the same team. We are in competition with the rest of the world. I don't care what you look like of who you fuck, as long as you're with me on the Bitcoin team against the rest of the world.

I’m on Team America. If you’re on my team, I don’t need to know anything else about you. We’re good.

"The only winning hand is to play" this is in regards to buying Bitcoin.

How to Control The Mind of Almost Anyone (And Your Own)

The meme has to be relatable. Regarding The Constitution meme, it is not very good because it's not relatable. It isn't as potent as "Trump is a Racist" (word thinking)

  1. They aren’t relatable to a lot of, in Nigel Farage’s words, “ordinary people.” Most people don’t think about the Constitution because it’s not something they encounter in their lives. At best, they encounter it in school. It has little to no meaning to them.
  2. These things have little to no ability to program word-thinkers. At best, they can do so a little bit, like maybe saying someone is “against the Constitution,” a nebulous concept too distant to be extremely emotional or motivating. But if you’re a politician, and you tell people that your opponent is racist, they start to imagine all kinds of bad things because of the pairing of language with some feasible “evidence.”

Trump is a master Word-Thinker. He is a persuader. He wields word thinking much like the left.

Words that shut-down logic and let emotion take over

Often these words are something that create exclusivity by emphasizing an in-group to an out-group, which creates a good motivation for action. Labeling your out-group opponents with emotional words and then instructing your prospect on how to either defeat them or not be like them is a powerful tactic.

Crafting the meme

How Persuaders See the World

Have you ever noticed that professional sports teams are great at overcoming racism and getting everyone to play together? That’s because the coach has persuaded the players to see the team as their dominant identity.
Persuasion requires simplicity.

Need to convey, you're either with us or against us. And if you;re against us, you're going to lose.

We have to convey that we're all on the same team. We are in competition with the rest of the world. I don't care what you look like of who you fuck, as long as you're with me on the Bitcoin team against the rest of the world.

I’m on Team America. If you’re on my team, I don’t need to know anything else about you. We’re good.

"The only winning hand is to play" this is in regards to buying Bitcoin.

How to Control The Mind of Almost Anyone (And Your Own)

The meme has to be relatable. Regarding The Constitution meme, it is not very good because it's not relatable. It isn't as potent as "Trump is a Racist" (word thinking)

  1. They aren’t relatable to a lot of, in Nigel Farage’s words, “ordinary people.” Most people don’t think about the Constitution because it’s not something they encounter in their lives. At best, they encounter it in school. It has little to no meaning to them.
  2. These things have little to no ability to program word-thinkers. At best, they can do so a little bit, like maybe saying someone is “against the Constitution,” a nebulous concept too distant to be extremely emotional or motivating. But if you’re a politician, and you tell people that your opponent is racist, they start to imagine all kinds of bad things because of the pairing of language with some feasible “evidence.”

Trump is a master Word-Thinker. He is a persuader. He wields word thinking much like the left.

Words that shut-down logic and let emotion take over

Often these words are something that create exclusivity by emphasizing an in-group to an out-group, which creates a good motivation for action. Labeling your out-group opponents with emotional words and then instructing your prospect on how to either defeat them or not be like them is a powerful tactic.

Examples of memes

Frame or reference of the host is important when considering meme examples. You might not know how to read sheet music, so it would be impossible for a written song to be able to propagate with you. Memes do not have to be decoded by conventional means, they can also use symbols and logos for meme propagation. Examples being Nike swoosh of the Christian Cross. Sometimes memes only propagate within a small community. They become tokens of mutual understanding and shared interest.

Examples of small community memes:

  • Band logos
  • street gang tags
  • religious symbols

The best memes

Reference charts from meme warfare

What's a Memeplex

memeplex - a complex of mutually supporting memes.

Memeplexes take resources in order to survive and propagate.

In order to trick the individual into believing that the overhead of the memeplex is worth the sacrifice(or resources), the memeplex carries a payload which justifies the memeplex’s existence by convincing the individual that he or she benefits from the memeplex through the preservation and forwarding of the goals of the state, dictator, corporation, organization or institution to which the individual is a subject.
Sometimes, complimentary memes will aggregate in order to improve their chances of propagation and survival.

Thus, just as DNA found advantage in aggregating into complex aggregations of genes, some memes find advantage in aggregating into complexes of memes. This more complex form is called the memeplex.

Memeplexes control society. Most people are unaware.
Humans are slaves of the memeplexes and memes they host. This is why meme engineering and meme warfare is so powerful.

How do they function

Spread and defend

In regards to the state or world religions, these complex memeplexes carry instructions that demand the host surrender their liberty to the memplex and interferes with the hosts ability to realize they are losing liberty and/or sovereignty.

It is common belief that successful revolutions are aggressive attacks against the ruling party, but you must destroy the rulers memeplex in order to achieve the most change.

We do these things because we are slaves to the memeplex. The memeplex controls our behavior, our thoughts and our lives. Unless we recognize that our understanding of reality is shaped by memeplexes, there is little hope that we will, as a society and as individuals, make rational4 decisions. We cannot rule ourselves until we play an active role in determining which memeplexes we will host.

Hosts defend memeplexes. Fighting against the effects of the memeplex are futile because you are targeting the wrong thing.

When a single supporting meme of a memeplex is challenged, the host rejects it because it goes against their belief system. Hosts will call ideas that challenge the memeplex as utopian or idealistic or unrealistic.

Since memes are akin to genes and memeplex to DNA, we now look to ways to subvert them. Viruses are replicators that alter the host, so too can viruses subvert the memeplex

Religion Memeplex

Religions as memeplexes - these memplexes find shelter in hosts minds, but they also change the perceptions and life of their new host

From author:

Built-in defense mechanisms protect hosts (and the memeplex) from being subjected to changes of their belief systems. Aside from protecting the host from hostile meme-intrusions, religions also include a factor of 'conversion'. All major world-religions have a religious task to spread the religion and convert non-believers. Next to that, they have their own holy scriptures which hasten spreading and make sure the memes can survive over time.

Defense mechanisms

What people get from religion

Religion changes people and their behavior

Charts from other papers

The Bitcoin Memeplex

What memes make up the Bitcoin Memeplex?

What's the origin of the Bitcoin Memeplex? The cypherpunks? The libertarians? Anarchists? Austrians?

insert the macro micro meme chart

how it started

reference confederation of tribes

schelling points

Bitcoin Memes

"regenerative memes"

Bitcoin Meme Mutation

This will be a great section to reference Bitcoin Diaspora, and specifically the section about specialization.

Bitcoin Disciplines

Bitcoin memes have and continue to mutate over time. This is illustrated very nicely in Visions of Bitcoin by Nic Carter & Hasu.

Each host has unique selection mechanisms and will apply their own interpretation to a meme before they adopt it and further it's propagation.
Mutation allow the meme to increase it's adoption rate by specialization of it's message. Since each host .

The Bitcoin Memeplex is a successful mind virus.

Some of the most successful parasites benefit their hosts by making their hosts desire to maintain a relationship with the parasites. The same is true with successful memes. Memes are more easily spread and retained if their hosts enjoy them. Those memes which induce entertaining behaviors are more likely to be adopted by hosts and are more likely to consume the hosts’ resources (e.g. time, money, energy) than those which provide no immediate reward. Unless a meme is consuming resources, it is not doing anything. Therefore, the meme warrior, whenever possible, should design memes that the targeted hosts will willingly foster and cultivate.

https://twitter.com/RajarshiMaitra/status/1277991496537407488?s=19
bitcoin memeplex idea

Bitcoin religion

Passion of the True Believers

Positive feedback loops

Bitcoins Regenerative Memes

What is Bitcoin Meme?

It is an eternal question and subject to an infinite number of answers. Bitcoin
Vijay on what Bitcoin is

American Hodl on Bitcoin meaning

A problem right now is that we have no original cohesive bitcoin specific vision of the future.

We rightfully meme bitcoin as a restorative technology, and we align with futurists like @elonmusk
about what we wish to see, but we don’t have a well articulated bitcoin vision yet.
American Hodl on Bitcoin Meme Warfare

and...

...bitcoin worldview memes are largely restorative. Bitcoin fixes this, fix the money fix the world etc... And explanations based on restoration do not hit home for most.
https://twitter.com/hodl_american/status/1276354743456030720

and...

... I’m just talking about taking memes that focus on restorative properties and complimenting them with memes that focus on rejuvenative properties. Maybe vision was the wrong word to use.
https://twitter.com/hodl_american/status/1276352449540812800

and...

"... we need to do a better job thinking through the second and third order effects and articulating what those are to people."
American Hodl on Bitcoin Meme Warfare

Tribal behavior protects Memeplex

Three word memes

Memeplexes and viruses

Vulnerabitlites to the Bitcoin Memeplex

Spin the vulnerabilities
Death of a meme

HOW DO THESE APPLY TO BITCOIN
3 Other Factors to the death of a meme

  1. Changes in environment - loss of data ie computer crash, host gets alzheimers, physical destruction. This only applies if this single host or vector carry the meme.
  2. intrinsic fragility - complexity in memes make propagation more difficult. Sometimes complex memes propagate because the essence or main points are transmitted on like in tribal stories and folklore. Other memes such as recipes do not do so well with the loss of data, which could result in the death of the meme.
  3. elimination by other memes - attack by other memes. Man's mind is a limited resource, therefore memes are in constant battle to stay relevant. Attacks come in two forms:
    • Neutralize the information value of their competitors (convert to a Islam)
    • Instruct their host to destroy the hosts of competing memes (Jihad)

Bitcoin Meme Warfare

This section should outline some tactics for utilizing meme warfare.
Often each effect of a memeplex is part of a vast matrix of mutually supporting effects.
You cannot kill an idea. Ideas may be discredited, subverted, or infected, but they cannot be destroyed.
In meme warfare, our goal is not to destroy the host. Our goal is to subvert the parasite (the memeplex) that exploits the host and replace it with another memeplex.

  • Meme warfare is the subversion or destruction of a memeplex by means of memetic engineering. Meme warriors design memes targeting existing memeplexes. Such memes are intended to infect an existing memeplex, hinder an existing memeplex, or form a part of a competing memeplex.

Central Banking and the State

Define the memeplexes of central banking and the state
In regards to the state or world religions, these complex memeplexes carry instructions that demand the host surrender their liberty to the memplex and interferes with the hosts ability to realize they are losing liberty and/or sovereignty.

We do these things because we are slaves to the memeplex. The memeplex controls our behavior, our thoughts and our lives. Unless we recognize that our understanding of reality is shaped by memeplexes, there is little hope that we will, as a society and as individuals, make rational4 decisions. We cannot rule ourselves until we play an active role in determining which memeplexes we will host.

It is common belief that successful revolutions are aggressive attacks against the ruling party, but you must destroy the rulers memeplex in order to achieve the most change.

What makes their memes so strong

Why do people so blindly defend these memeplexes?

Because it will destroy their world view.and that would invalidate their life's behavior.

What are the vulnerabilities

Since memes are akin to genes and memeplex to DNA, we now look to ways to subvert them. Viruses are replicators that alter the host, so too can viruses subvert the memeplex

Using this metaphor, the author builds the case that ideologies can be combated much like a Doctor treats a disease.

  1. Analyze disease properties, proliferation method, and conditions for favorable propagation
  2. Methodically construct substances to inoculate hosts

Okay so now apply to this metaphor to ideologies...

  1. the ideology must be acknowledged as the disease and memes the proliferation method
  2. to amplify this disparity, there is a nexus at the crossroads of sociology, anthropology, cognitive science, and behavioral game theory that can help us to intentionally persuade (inoculate) large audiences (or hosts) through subtle or overt contact (remember memes can only propagate through contact).

A central component of future warfare must consider how to confront the complex adaptive system of an ideology. ... Targeting the source of the ideology is perhaps a blinding flash of the obvious, but the tools and methods for combating ideologies require a sophisticated nonlinear approach

Educate yourself

Link to reference material in this section
Out line ethical trolling

Ethical Trolling

An interesting tactic used for meme propagation is ethical trolling. While the world trolling get's
Link to Michael Goldstein's presentation, The Art of Bitcoin Rhetoric - How to Meme Bitcoin to the Moon

The Art of Bitcoin Rhetoric - How to Meme Bitcoin to the Moon by Michael Goldstein transcribed by Bryan Bishop

Closing

Use this for inspiration from https://listed.to/@joerodgers/16155/notes-on-memetics-a-growth-industry-in-us-military-operations
The emerging tools to win the metaphysical fight are memes. Managing, employing and leveraging memetic power is key for the US to shape and win on future battlefields.


  1. Visions of Bitcoin was written by Nic Carter back in 2018. He visualized the way the narrative of Bitcoin has changed over time.