Behaviour change is difficult, but not impossible
November 18, 2025•331 words
While delving into literature on self-improvement, I repeatedly encountered the name “BJ Fogg” - social scientist and adjunct professor at Stanford University.
His name even cropped up in a book I read that was unrelated to self improvement, which portrayed him and his research in an unfavourable light. This made me curious.
Upon further exploration, I found his book titled “Tiny Habits”. The book made some big assertions regarding the malleability of human behaviour. I was a bit sceptical a...
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