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Amber Karson, Karson Butler Events Events focus on donors: what do we want our donors to feel? How does it connect to our mission? This is also true for the Annual Fundraising Plan. At our AFP Meeting last week, we hosted Amber Karson of Amber Karson Butler Events. Amber shared her Six A's - of excellent events: Anticipation - first experiences (event branding guidelines) 2 Arrival - Greeters, hospitality personnel Atmosphere (physical environment) Appetite - Food and drink Activ...