#08 Skills marketers should learn to excel in SaaS

Created: July 10, 2022 11:17 AM

Being a marketer in today’s world is challenging. It requires learning and understanding a bit of everything that is going on in a company. In short, a marketer should be a generalist. Here are a few essential skills that would make marketers shine in today’s technology landscape.

Learn design tools - Learn to work with design tools such as Figma, Adobe XD, or Sketch. This will help you provide product feedback, have meaningful discussions with the team, or even design mocks to present your ideas in a nice, visual way. And, learning the basics of a design tool isn’t hard. All it takes is a couple of hours.

Understand design Layouts - Learn the basics of designing a layout. Understand the components that make up a landing page, display ad, twitter card, or ebook. This will help you write and structure your content accordingly.

A little bit of HTML goes a long way - A basic working knowledge of HTML will save you from depending on a developer for small tasks and changes. Learning HTML makes you more efficient. You can learn the basics for free from sites like freecodecamp.org.

Git - Every SaaS company uses git to maintain its code. Learning the basics of git will help you fix product copies and publish landing pages on your own. Learning Git offers you autonomy. It might look overwhelming in the beginning. But, knowing git is incredibly useful when you work in a tech company.

Digital marketing - Learn the basics of SEO, Google AdWords, conversion rate optimization, and analytics. This will be a savior if you join a small startup where you’ll be doing everything marketing. You can get started by taking free Adwords certification courses from Google.

Video making - Understand the components that make up a good video. Learn how to write a video script. Learn storyboarding. Look for inspiration and try to visualize concepts (including transitions) before taking an idea to a designer. This will help you simplify the product vision and translate them to the designer. Makes life easy for you and the designer.