If You’re Not Tracking These Metrics, Your App is at Risk
July 7, 2025•142 words
We all love to celebrate app downloads — but here’s the thing:
Downloads don’t pay the bills. Retained users do.
If you're building or scaling a mobile app, you have to look deeper than installs and UI polish. You need to understand how users behave after day one — and why they stick, drop off, or never return.
That’s exactly what we covered in our latest infographic — a snapshot of the key user retention metrics every mobile app team should be watching in 2025:
Day 1, 7, and 30 retention
Ch...
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