Natasha Sturrock

Hey there! I’m Natasha, a developer at Eminence Technology, where I work on creating thoughtful, user-friendly web and mobile apps. I’m especially passionate about turning complex ideas into clean, functional designs that actually make life easier—for both businesses and their users. Most of my work revolves around web app development services and mobile app development services, and I love being part of a team that’s not just about writing code, but about building meaningful digital solutions.

@eminencetweetshttps://eminencetechnology.com/mobile-development

Serverless in 2025 — What I’ve Learned

September 9, 2025•176 words

I spent the last few weeks moving parts of an internal web app to serverless, and it’s been both freeing and frustrating. The freeing part is obvious — I don’t patch servers anymore, scaling happens automatically, and I can focus on features instead of infrastructure. That speed of iteration is game-changing. The frustrating part? Debugging async chains in Lambdas, unpredictable cold starts, and vendor quirks. It’s not magic — complexity just moves around. For new applications — APIs, event-d...

Why Multimodal AI is Changing Mobile App Development in 2025

September 3, 2025•134 words

Have you noticed how mobile apps in 2025 are starting to understand text, images, and voice all at once? It’s kind of wild when you think about it. As someone who follows app development closely, I keep wondering: are we really using this tech to make apps smarter for users, or just adding AI because it’s trendy? Cross-platform mobile apps and Flutterflow projects now have the potential to anticipate what users want — but only if the teams building them think through design, reasoning models, a...

The AI Factor in Travel Website Budgets

September 1, 2025•121 words

Think of your last trip. Did you compare flights on multiple platforms? Did a recommendation engine help you pick a hotel? That’s AI quietly reshaping the traveler’s journey. For businesses building travel websites in 2025, AI is no longer an “add-on.” It’s embedded in everything — from itinerary building to fraud detection. But this shift also changes how costs are structured. Development is not just about static pages; it’s about creating adaptive systems that can scale with user demand and e...

The Future of Enterprise Tech is Custom-Built

August 29, 2025•53 words

Everyone’s talking about AI copilots. But here’s the truth: they only work as well as the systems they’re built on. That’s where custom development changes the game—tailored workflows, seamless integrations, and scalable growth. I pulled these insights into a short deck: https://www.edocr.com/v/53wolkw5/natashasturrock001/the-future-of-enterprise-tech-custom-built-solutio Curious—what’s your take? Are enterprises ready to go beyond plug-and-play tools? ...

Why Enterprises Partner with Blockchain Companies

August 27, 2025•95 words

When we talk about blockchain in business, it’s easy to get lost in the noise. Everyone’s talking about decentralization, tokens, smart contracts — but for enterprises, the question is always: what’s the business case? In my latest article, I explored how consulting companies in the U.S. are shaping the way enterprises adopt blockchain. From streamlining supply chains to securing financial transactions, the shift is no longer experimental — it’s becoming a necessity. If you’ve ever wondered wh...

Perspective on Web App Evolution

August 20, 2025•145 words

Over the past decade, I’ve watched web applications evolve from simple jQuery scripts to robust frameworks like Vue.js and TypeScript. Each leap improved maintainability and UX—but performance, especially for computation-heavy tasks, has remained a challenge. That’s why WebAssembly excites me. It’s not just another buzzword—it allows developers to run code written in Rust, C++, or Go directly in the browser, near-native speed, without relying entirely on JavaScript. Suddenly, tasks that once re...

Smart Contract Development in 2025: Rust vs. Solidity

August 5, 2025•83 words

With blockchain tech evolving rapidly, choosing the right smart contract language is more important than ever. Solidity still dominates Ethereum, but Rust is making waves with its focus on security and performance in newer chains like Solana and NEAR. This article offers a balanced look at both languages — covering tooling, security, developer demand, and real-life use cases — to help you decide what fits your project best. Curious which language is right for your next blockchain app? Take a l...

What’s Next for Enterprise Blockchain in 2025?

July 31, 2025•103 words

The blockchain space isn’t slowing down—it’s maturing. In my latest short video, I break down the real trends shaping enterprise blockchain development in 2025—not just buzzwords. We’re seeing serious traction in areas like: Cross-chain operability that actually works Smarter smart contracts Enterprise-grade security and compliance features The rise of AI-blockchain integrations And practical use cases finally going live These aren’t just concepts anymore—teams are building for scale, and t...

How Do Enterprise Blockchain Solutions Improve Data Security and Efficiency? — A Breakdown

July 30, 2025•775 words

Let's face it - blockchain has been a buzzword for years. For the majority of enterprises, it hasn't been quite clear what它actually does to help... until recently. Now that the technology's maturing, we're seeing real use cases where enterprise blockchain solutions solve annoying, expensive problems - particularly in data security, and operational slow downs. So, here's a breakdown of where blockchain actually makes an impact - minus the fluff. 1. Your Audit Trails Stop Breaking Most busines...

Why Crypto Wallet UX Is Just as Important as Security

July 29, 2025•47 words

Building a crypto wallet isn’t just about sending/receiving tokens. It’s about trust, multi-chain compatibility, key management, and UX that feels normal in a decentralized world. We’ve been working on wallet apps that blend security + usability without compromise. Visit for more information: https://eminencetechnology.com/crypto-wallet CryptoWallet #Web3UX #WalletDevelopment #BlockchainSecurity ...

Modern web development isn't just about writing code — it's about workflows that work.

July 28, 2025•82 words

I recently shared my take on how combining Vue.js, TypeScript, and GitHub Actions can help teams ship faster, with fewer bugs and greater confidence. From automating pull request checks to improving type safety across large-scale apps, these tools aren't just trendy — they're transformational. If you’re a developer, startup, or product team thinking long-term, this post breaks down how these technologies fit together in a real-world workflow. Plus, I’ve added some hard-earned lessons from our ...

What I’ve Learned Building AI-Powered Wallets

July 22, 2025•121 words

When I started working on AI-powered crypto wallets, I thought it would be all about flashy features and smart predictions. It wasn’t. It was mostly about trust—making sure users feel safe without feeling watched. Security is always the foundation. AI isn’t a magic bullet; it’s a tool that only works when the basics are rock solid. From handling messy blockchain data to balancing privacy and usability, every day brings new challenges. Integration, not AI modeling, often takes the most time. Bu...

Deciding Between Building a Custom Blockchain or Using a Prebuilt One? Here’s What You Need to Know in 2025

July 16, 2025•105 words

For dev teams, startups, and CTOs stepping into blockchain this year, the choice is clear but tough: build a custom blockchain or use a prebuilt platform? Custom blockchains offer full control, tailored security, and scalability — perfect if your business needs are unique. But they require time, expertise, and investment. Prebuilt blockchains get you to market faster with lower costs and an existing ecosystem, though customization is limited. If you want a truly tailored solution, partnering ...

The 2025 Smart Contract Workflow — Visualized from Solidity to Secure Deployment

July 11, 2025•220 words

Smart contracts aren’t what they used to be — and that’s a good thing. In 2025, the stakes are higher, the tools are sharper, and the workflow needs to be airtight. Whether you're developing a DeFi protocol, an enterprise automation solution, or an NFT platform — the path from writing Solidity to deploying secure contracts is no longer optional. It’s strategic. At Eminence Technology, we’ve visualized this entire process in a compact, shareable format: From Solidity to Deployment: The Modern S...

If You’re Not Tracking These Metrics, Your App is at Risk

July 7, 2025•142 words

We all love to celebrate app downloads — but here’s the thing: Downloads don’t pay the bills. Retained users do. If you're building or scaling a mobile app, you have to look deeper than installs and UI polish. You need to understand how users behave after day one — and why they stick, drop off, or never return. That’s exactly what we covered in our latest infographic — a snapshot of the key user retention metrics every mobile app team should be watching in 2025: Day 1, 7, and 30 retention Ch...

How AI & Machine Learning Are Shaping Mobile Apps

June 27, 2025•69 words

AI and machine learning aren’t just buzzwords — they’re transforming mobile app development services in real ways. Here’s why it matters: Smarter apps that learn and adapt to users Personalized experiences that keep users engaged Faster, more efficient development processes Better analytics for continuous improvement Want to see how these tech trends are shaping the future of mobile apps? Check out this insightful read: https://medium.com/@natasha.sturrock001/the-role-of-ai-and-machine-lea...

Native vs Hybrid vs Cross-Platform: Which Mobile App Approach Fits You Best in 2025?

June 24, 2025•138 words

When planning a mobile app in 2025, one of the first questions you'll face is: Should I go native, hybrid, or cross-platform? Each option has its pros and cons. Native apps offer top-tier performance and deep device integration, while hybrid apps are fast and cost-effective for simpler needs. Cross-platform development, using frameworks like Flutter or React Native, strikes a balance between the two — offering shared codebases with near-native performance. As a mobile app development company, ...