Natasha Sturrock — Hey there! I’m Natasha, a developer at Emi...

If You’re Not Tracking These Metrics, Your App is at Risk

July 7, 2025•142 words

We all love to celebrate app downloads — but here’s the thing: Downloads don’t pay the bills. Retained users do. If you're building or scaling a mobile app, you have to look deeper than installs and UI polish. You need to understand how users behave after day one — and why they stick, drop off, or never return. That’s exactly what we covered in our latest infographic — a snapshot of the key user retention metrics every mobile app team should be watching in 2025: Day 1, 7, and 30 retention Ch...

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How AI & Machine Learning Are Shaping Mobile Apps

June 27, 2025•69 words

AI and machine learning aren’t just buzzwords — they’re transforming mobile app development services in real ways. Here’s why it matters: Smarter apps that learn and adapt to users Personalized experiences that keep users engaged Faster, more efficient development processes Better analytics for continuous improvement Want to see how these tech trends are shaping the future of mobile apps? Check out this insightful read: https://medium.com/@natasha.sturrock001/the-role-of-ai-and-machine-lea...

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Native vs Hybrid vs Cross-Platform: Which Mobile App Approach Fits You Best in 2025?

June 24, 2025•138 words

When planning a mobile app in 2025, one of the first questions you'll face is: Should I go native, hybrid, or cross-platform? Each option has its pros and cons. Native apps offer top-tier performance and deep device integration, while hybrid apps are fast and cost-effective for simpler needs. Cross-platform development, using frameworks like Flutter or React Native, strikes a balance between the two — offering shared codebases with near-native performance. As a mobile app development company, ...

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