How does the author use language in order to personalise the tactical strategy of the team?

How does the author use language in order to personalise the tactical strategy of the team?

This article titled: "100-time GP winner Hamilton insists Norris has 'many wins ahead' after McLaren man is denied maiden victory in Russia" was published in October of 2021 by the official Formula 1 website. The author uses language in order to personalise the tactical strategy of the teams throughout the article. More specifically, the author uses language with torturous connotations, anecdotal language and descriptive language to do so.

By using language with torturous connotations, the author evokes a feeling of empathy in the reader, hereby personalising something that is merely a tactical strategy of competing racing teams. This can be primarily observed in the lead paragraph when it is stated that "Lando Norris was cruelly denied da maiden Grand Prix win in Russia, but his pain was Lewis Hamiltons gain". Language such as "cruelly" and "pain" state that Lando truly suffered due to his loss. More importantly, that his suffering "was Lewis Hamiltons gain". Though the events that transpired came down to the technicalities of the strategies of the competing teams, this lead paragraph makes it seem as though Hamilton had a personal vendetta against Norris. Thus, stoking a fire by personalising the tactical strategy of the team. However, this is cleared up towards the end of the lead paragraph when the author states that: "After the race, Hamilton extended his sympathy to Norris and says theres much more to come form McLaren's 21-year-old racer." It is worth noting that this clarification only came after the fact that the author insinuated a personal rivalry in order to grasp the readers attention.

(the next paragraph would be about the use of anecdotal language)