Why our Instagram proofs started looking like postage stamps
November 9, 2026•1,165 words
Why our Instagram proofs started looking like postage stamps
A shop I help with brand assets kept exporting landscape product shots and then watching a social scheduler force them into squares. Every time, the label on the bottle lost a few millimeters. Every time, someone in Slack proposed a “quick crop.” After the third holiday campaign, we banned crop-as-default and wrote a short public note so freelancers would stop improvising.
The rule is simple. If the master already has safe margins, p...
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