Let's say you wanted to build a product that disrupts an existing market. What do you need to do? It might sound complex, but the way I see it there are also a few cookie-cutter answers to this question. Just complete the following sentence with one or more options below:
"My product should be ____________________________ compared to market incumbents."
- Significantly cheaper
- Much easier to use
- Of much higher quality
- Technologically novel
If you get one of these right, you might have a chance. If you get two or more, you're golden. Let's see some examples:
2 + 3 = Facebook
2 + 3 + 4 = Apple, Tesla
1 + 2 + 4 = Uber, Lyft
1 + 2 + (partially) 3 + 4 = Amazon, Google
You get the idea.