Let's say you wanted to build a product that disrupts an existing market. What do you need to do? It might sound complex, but the way I see it there are also a few cookie-cutter answers to this question. Just complete the following sentence with one or more options below:

"My product should be ____________________________ compared to market incumbents."

  1. Significantly cheaper
  2. Much easier to use
  3. Of much higher quality
  4. Technologically novel

If you get one of these right, you might have a chance. If you get two or more, you're golden. Let's see some examples:

2 + 3 = Facebook
2 + 3 + 4 = Apple, Tesla
1 + 2 + 4 = Uber, Lyft
1 + 2 + (partially) 3 + 4 = Amazon, Google

You get the idea.

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