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Willoughby Design

Willoughby Design is a strategic brand design agency founded in 1978 and recognized as the longest continuously operating woman-owned branding firm in the U.S. Based in Kansas City, the agency creates brand experiences through strategy, identity systems, packaging, digital platforms, and environmental branding. Known for blending heritage with creativity, Willoughby helps brands evolve with purpose and impact.

Debunking The Most Popular Myths About Branding

Do you want to work with one of the leading brand marketing agencies in the industry? The right brand marketing agency can truly change the entire game for you. They can elevate your brand by paying attention to every little brand detail. However, there are several myths about branding in the industry. So, how can you work on your brand image? Let’s debunk some of these popular myths. Myth: Branding is only about the logo. Truth: Logo design is one of the most crucial aspects of the brandi...
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The Secret Behind Why You Love Your Favorite Brands

Have you ever thought about your favorite brand's design? Before it became your favorite brand, what made you place your first order? And why did their logo become so recognizable to you? Why do you thoroughly enjoy unpackaging every time you receive it? Here is the answer: branding. Yes, every brand ruling the market has powerful branding behind the scenes. Are you excited to learn about the brand's success? Let's discuss how brand design helps private label branding, builds strong connections,...
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