Created an animation for Jeem's 'New Year, New Hope' campaign! Just went live today on Instagram, their homepage and YouTube. Watch in hi-res here. Process Storyboarding 3 revisions, ~1 week Design & Animation ~1 week Sound & Scoring ~4 days Learnings 'Tapered strokes' feature is sick (used for tree branches and roots) After Effects 'Repeaters' save loads of time, oh my days (used for fireworks and grass) After Effects Don't re-use sounds for similar visual actions, try layer...

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