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In the last decade, some of the biggest game-changers have been companies that redefined customer experience by creating a comprehensive customer journey surrounding the core products or services. Customer Experience (CX) is the new battleground of competitive differentiation in equipment finance. But victory in this battleground is not easy. To be successful in the digital age, one must ace the art of delivering a seamless, multi-channel, timely, and highly customized customer experience. Unfor...