Adolfo Marquez

Being a marketer provides me with an enormous outlet for exercising my creativity. With nothing more than a laptop and a WiFi connection, I can make money. But there's a hidden cost that comes with tapping into my creativity so often. It's hard to turn off my "marketing brain" outside of work. I couldn't find a definition on Google, but when you have "marketing brain", you constantly view everything as either creative inspiration for a campaign, blog post, brand story, etc. This constant m...

Accounting and tax firms often use older search engine optimization (SEO) tactics or hire SEO professionals who are well-meaning, but ill-equipped to deliver great results. When these firms fail to see results, they understandably assume SEO is a scam. But a well-executed SEO campaign becomes a tool you can use to build your firm’s brand and improve your leads. Before you invest in SEO, you must understand how it works so you have the proper expectations of your campaigns. The difference betwe...

“Ye call me Master and Lord: and ye say well; for so I am. If I then, your Lord and Master, have washed your feet; ye also ought to wash one another's feet.” ‭‭John‬ ‭13:13-14‬ ‭KJV Jesus did the "dirty work" This story occurred at a time when walking was a common form of travel. When you visited someone's house, it was customary for the servants of that house to wash your feet. Knowing this, Jesus got on his knees, took and rag and prepared some water, and washed his disciples' feet. What...

Just read this LinkedIn post by Adam Grant, in which he observed that: The flexibility people want most isn't remote work. It's to set their own hours. They want to control their time-choose when and how much they work. Offering freedom sounds like a risk, but squashing it is also a risk. Stars are the first to leave. This is a brilliant reframe of the remote work narrative that has emerged throughout 2020 and 2021. Most discussions about remote work focus on our desire to work from anywhe...