Yesterday, I participated in a CreativeMornings event with Jason Fried, the founder and CEO of Basecamp.

There was one thing that caught my attention in particular: someone asked Jason if they have goals, as a company, do they use OKRs, KPIs, etc. Jason replied: no, we've never had that. We are a feelings-based company. Whenever we feel like something is right, we do it. When feel it's wrong, we don't. That's all.

Wow. That's a heck of an approach. This got me thinking: how often are we not listening to our feelings, when we should be? Especially in the realm of work.

Truth is, goals, OKRs, KPIs cannot possibly reflect us, our work, holistically, truthfully. They are synthetic metrics, numbers designed for comparison, not realism. The only true metric of your work is how you feel about your work.

All the rest is just noise.

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