Doing Disruption

The Process of Making New Markets

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Discovering Disruption

It wasn't until the Summer of 2021 that I really started to look into the roots of the term disruption. I had a decent handle of what it implied and with business culture saturates with the rerm, I knew it was most likely overused and under-undersrood. I began by firing up YouTube and listening to whatever I could find. I soon discovered the large set of videos featuring Clayton Christensen. Then it was full time listening from there on in. Driving on city roads and highways all Summer and Fal...
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