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Circenses

The advent of social media and networks has transformed a part of civic institutions and associative life, the fabric of society, into means of production, to be owned, mined and controlled, in a centralized fashion.

The social fabric has been digitalized into a web, trapping its users.

The amount of social interactions happening now through the medium of privately owned tools, whose incentives do not align with their users, is disquieting.

I therefore join Scott Galloway, Ben Thompson (and many others) in their fears.

Bulimic, voracious readers and their diet

[Ndlr : je lai pas revisé pour typos]

The way of the book. And silently brainstorming in downtimes (boring manual activities). This is, and remains, the optimum way in which minds intake and organize informations. Buffet's famed "reading diet" - 500 pages a day. Podcasts, audiobooks, won't cut it.
It never changed. As Nassim Taleb says, respect the old and look for habits and rules that have been around for a long time.
I (wrongly) thought I could add podcasts and audio media to my "diet". Well, it just resulted in my having earbuds 24/7, starting to need a permanent state of audio stimuli to function (podcasts or music), developping an aversion for boredom and any task demanding cold, hard focus. Losing my tolerance for boredom.
Well there, my friends, I think we found something that stayed the same for 4000 years and remains unaffected by the digital revolution, precisely because how our minds work didn't change in all those years.
P.S.: let's not even mention social media as a source of info (I here refer you to Cal Newport).
P.P.S.: except for (video based) online courses, whose value can hardly be overemohasized! Especially when it comes to using software.

Digging tunnels

Literally a shower thought. Nothing not already obvious to anyone reading business history though. I'm sure VCs already found a catchy word for this. The thought ? "The best way to get a place in the mainstream neighbourhoods is by digging a tunnel under your niche."
Amazon started with books, Facebook college campuses, Sainsbury butter. What did they have in common ? Very competitive markets with already established players.

Why am I wasting your time for such obvious facts? It all becomes interesting when you start applying such thinking forward. What are the current big fish in small ponds? The companies that could start digging tunnels under their niche ?
The likes of Halo Top (low-calories, high protein ice-cream), Lululemon or Shea Moisture (now one of the US's most beloved brand amongst women - been a user & fan for years now!), that are all already giants in their own regards.

Taking this last example, who would have thought that paraben-free, phthalate-free, cruelty-free (definitely "blah, blah, blah" in the ears of boomers) shampoo company could one day reach such popularity ? A pricy product originally focusing on black women with sensitive scalps and ethical concerns.
(a target group from which your friendly blogger couldn't be further removed)

However, thanks to the brand equity they managed to acquire, and the quality of their original product, and notwithstanding a slight change in recipe that brought complaints of lower quality, they now managed to expand to the whole product range to most skincare products conventional "soap" companies usually sell : from beard oil to hair stylers. Conquer on!