How to settings GA4 ecommerce by GTM
November 18, 2020•280 words
GTM Variables
- Ecommerce Items = ecommerce.items
- Ecommerce Purchase TransactionId = ecommerce.purchase.transaction_id
- Ecommerce Purchase Affiliation = ecommerce.purchase.affiliation
- Ecommerce Purchase Value = ecommerce.purchase.value
- Ecommerce Purchase Tax = ecommerce.purchase.tax
- Ecommerce Purchase Shipping = ecommerce.purchase.shipping
- Ecommerce Purchase Currency = ecommerce.purchase.currency
- Ecommerce Purchase Coupon= ecommerce.purchase.coupon
GTM Triggers
- CustomEvent viewitemlist
- CustomEvent view_item
- CustomEvent select_item
- CustomEvent addtocart
- CustomEvent removefromcart
- CustomEvent begin_checkout
- CustomEvent purchase
GTM Tags
- GA4 settings: trigger = All Pages
- GA4 event: event name = viewitemlist, trigger = viewitemlist
- event parameters
- items = {{Ecommerce Items}}
- event parameters
- GA4 event: event name = viewitem, trigger = viewitem
- event parameters
- items = {{Ecommerce Items}}
- event parameters
- GA4 event: event name = selectitem, trigger = selectitem
- event parameters
- items = {{Ecommerce Items}}
- event parameters
- GA4 event: event name = addtocart, trigger = addtocart
- event parameters
- items = {{Ecommerce Items}}
- event parameters
- GA4 event: event name = removefromcart, trigger = removefromcart
- event parameters
- items = {{Ecommerce Items}}
- event parameters
- GA4 event: event name = begincheckout, trigger = begincheckout
- event parameters
- items = {{Ecommerce Items}}
- event parameters
- GA4 event: event name = purchase, trigger = purchase
- event parameters
- items = {{Ecommerce Purchase Items}}
- transaction_id = {{Ecommerce Purchase Items}}
- affiliation = {{Ecommerce Purchase Aaffiliation }}
- value = {{Ecommerce Purchase Value}}
- tax = {{Ecommerce Purchase Tax}}
- shipping = {{Ecommerce Purchase Shipping}}
- currency = {{Ecommerce Purchase Currency}}
- coupon= {{Ecommerce Purchase Coupon}}
- event parameters
Links
The following document has a few misstakes. ex purchase parameters and any triggers.