Does All Wine Taste the Same? was an article in the New Yorker. I summarize the post below in a few bullets.
- A cheap wine won a wine competition (the panel consisted of experts).
- White wine were poured into two glasses, then one of them was tinted with red food coloring. The experts thought very differently of those two glasses.
- A certain wine bottle was presented in two forms: one with the original lable and one with a fancy lable — the experts critized the formed and praised the latter.