June 3, 2019•112 words
It doesn't take much scouring through Apple's marketing materials to understand who the new iPod Touch is for, the answer hits you in the face, it's for kids. It's a starter iPhone.
The crazy thing is that as Apple and Google's cloud services are getting more sand-boxed, it's becoming more and more likely that these first devices could determine what operating system a kid sticks with once they have more of a say in what smartphone they're getting. Where are their photos stored? What can they play the games they've already bought? At a certain point, will higher upfront costs for these entry-level devices hamper iOS growth further down the road?