What Action Do You Want Them To Take?

You know you need to think about the prospect when creating a website or sales copy and what is important to them but are you really thinking about the action you need them to take?

Before you start any new project the first thing you must define is the goal you need to achieve. The finest prose or most advanced website will do nothing if it isn't driving the reader to action.

So before you start any project, define what success is to you.

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