Basics of Website Optimization Everyone Should Know

Website optimization is a method implemented to improve the performance of your website to drive traffic and increase conversions to ultimately grow revenue by using tools, advanced strategies, and experiments. Because the process is focused on improving site performance and driving traffic, it makes SEO one of the most crucial aspects required to optimize your website.

Sales and Marketing

On-page optimization is a critical aspect when it comes to providing a better user experience. It covers everything from a faster loading time to optimized, readable text, so that it compels visitors to take the desired action and convert prospects into leads. Optimizing your website is more cost-effective than relying on advertisements for traffic, and its long-term effects make every step of the process worth it. As one of the most effective and efficient strategies, hiring a professional SEO company can bring more conversions and consequently more revenue gains.

Optimize For Mobile Users

Your website might look great on laptops or desktops, but you need to consider the massive number of mobile users as well. Mobile users might likely contribute to at least half of the website traffic. Google has already switched to mobile-first indexing to account for a large number of mobile users. You can avail of mobile-optimization services from SEO packages to take the necessary steps to optimize your website for mobile and fix any potential issues.

Remember To Optimize Images

To improve your website's speed, consider image optimization so you can contribute to your site's overall SEO and boost traffic. Focusing on the file format, size compression, and uploading images through the site's backend can considerably improve site speed since images take up a large portion of the page size. You can also implement a coding structure for larger-scale image uploads in the database to optimize overall performance and speed.

Include Necessary Keywords

Comprehensive SEO services include keyword research, so each page of your website will be clearly targeting specific keywords, making it easier for searchers to understand what your page is about. Including keywords in the URL makes it easier to direct customers to find what they are looking for, increasing the chances of higher rankings in search results.

Create Compelling Meta Tags & Descriptions

When a user searches for your business, the first thing they see in the results is the title tag and meta description. It is the clickable link in blue font and the small portion of text that appears underneath the link in each result. These are critical for SEO, especially for local businesses that can improve local rankings by including the city in the title tags.

Focus On Links

By asking the owner of a related site to include a link to your site in exchange for doing the same for them, you can build valuable backlinks that contribute to higher rankings. Google establishes an information hierarchy, and it uses backlinks to better understand your business. The more high-quality links you get from top-tier publications, the better the chances of a higher ranking.

Leverage Social Media

Many social media apps and platforms double up as search engines- which is why businesses need to build a solid social media presence. When people try to find your business online, your company's social media profile will also show up in the search results. Find the perfect platform for your business and develop an effective social media strategy to establish a strong presence.

Since countless businesses are competing to grab the attention of consumers who have turned to the online marketplace, implementing an effective strategy to optimize your website and get to the top of the SERPs is necessary.

UX Design Tips for Improving Your Mobile App

In this age of mobility, it is a common practice for most of us in staring at the mobile applications on our smartphones, which are vying to capture and retain our attention. All these mobile apps have one thing common among themselves and that is a successful creation of an engaging and intuitive user experience (UX). In fact, we see that more and more companies are realizing that UX is the critical factor that makes them stand apart from the rest of their competition.

In the real world, UX designers must be able to take into account the growing complexities in their projects, not just the user experience. The UX focuses quite a lot on the usability factor, using tools like usability testing and user research. Other than research and analysis, the visual design of the interface has a considerable impact on the UX. It is the aim of the UX designer to build UX, easy to utilize and understand. A good UX is effective in producing positive emotions for the app, with improved levels of user interface and enhanced usability.

Following are some of the UX design tips for the improvement of your mobile app:

Simplify

Ease of use is the main advantage for the development of the user interface of the application. A simplified design enables the user in understanding and using the mobile app. A positive user experience only comes from building a user interface that is easily understood, even if when the user experience is detailed and beautiful.

Design on a Grid

A grid acts as a roadmap for the user interface. The layout has a poor impression and has an uneven appearance when a grid is not used. The grid makes a proportionate design with items aligned to each other. In fact, the app developer finds it easier, while using a grid in translating the interface design into a clean and functional app.

Cutting the Clutter

Most of the mobile users are multi-tasking and using the apps, while on the go and would like the content to be easily understandable. Only the right amount of information needs to be conveyed at a particular point in time. There must be a reduction in the number of clutters, in the form of verbosity of words, too many design elements, and poor organization.

Leveraging the Existing Patterns

Consistency with the user interface patterns improves the usability of the apps. The established patterns are to be followed, so far navigation is concerned, so that the user will not need to relearn while downloading the app. Appropriate patterns and styles, pertinent to the Operating System in use are needed to avoid user confusion.

Reduction of Barriers

Reduction of barriers to usage refers to simplification of learning the app, A task that becomes too difficult for the mobile app user makes it easier for the user to abandon the app. The content and functionality of the app must be quickly made, so as to increase the retention and adoption rates.

Reduction in the Number of Clicks

The frequently performed tasks will require a reduction in the number of clicks, for completion of the tasks, reducing the time and effort.

Consider the Big Picture

A good UX design is not just about an elaborate design but depends much on how the pieces fit together, in the creation of a positive user experience.

The user experience is useful in the attainment of the intended actions by the end-users. The user interface must fit into the workflow and offer a seamless experience for the users regardless of whatever touchpoints are used.

Understanding Website Personalization

Website personalization is incredibly important to be successful online. Using the right website personalization tools can be essential in ensuring that you get the most of your website personalization. The right website personalization solution can make this process a lot easier for you to properly use website personalization to benefit your business. By reading on, you can learn more about just how important website personalization is for your business.

What is Website Personalization?

Website personalization is all about offering unique experiences for each of your customers. You can customize their experience when they visit your website, based on information such as past purchases and their behavior. This custom experience improves customer satisfaction and increases your conversion rates.

Website personalization is so important because you want to make sure that you get the attention of visitors to your website. When they get a custom experience, you are showing them that you care about their experience while also providing them with relevant content that will keep them on your site longer. This can make them more likely to purchase your products or services.

Benefits of Using Website Personalization

There are several benefits of website personalization. In this section, you can get a closer look at some of the top benefits of using website personalization.

Better Chance of Converting CTAs (Call-to-Action)

Call-to-actions are made to inspire your website visitor to take a specific action, whether it's to take advantage of a free trial or read content on your website. Website personalization makes sure that the visitor gets an appropriate CTA. For instance, if you have someone visiting your site for the first time, you may want to get them to see a demo of your product, so a CTA for that will pop up.

More Relevant Recommendations

Recommendations that aren't relevant to the customer may not just get annoyed by them, but they also may get turned off from your business. Relevant recommendations may be enough to entice customers to take the plunge and buy one of those recommended products. Website personalization is essential in getting more relevant recommendations.

Increased Customer Engagement

You want to increase your website engagement because this will encourage customers to stay on your page longer. The longer that they are on your page, the better your page ranks on search engines and the more likely that you get the conversions you need to be successful.

Improved Brand Reputation

When your business is online, your online brand reputation matters. Website personalization can actually strengthen your brand's reputation by offering a personalized experience that gets customers to trust you and continue to return to you when they need specific products or services.

Conclusion

Now that you know how important website personalization is, you need to be sure that you get the right website personalization platform for your company. There are plenty of different options on the market, so it's important to consider your budget and what your specific needs are. This will help ensure that you find the website personalization solutions that will help you better achieve your goals.

Web Design in 2021: Top Trends Forecasted to Dominate This Year

When it comes to web design and development, it changes over time, accommodating ideas and needs as time goes by. Web design development consultants need to keep an eye out for trends, and this new year is no different. Some popular styles and website design trends don't fade away, but we have made a list of the new ones expected to dominate in 2021.

Immersive Content

Immersive content is predicted to be one of the biggest custom web design trends set to dominate 2021. Even though the pandemic has put a hold on a normal life as we know it, it enhances everyday life by making it more engaging through technology. The pandemic shouldn't stop a website designing company from offering immersive experiences, which are almost as good as the real thing. It combines virtual and real worlds through tools to channel the realism and relatability of SEO and user-friendly web design solutions. Here are five types of immersive technologies:

  • Augmented Reality: Augmented reality (AR) is a technology that uses technology to superimpose a computer-simulated layer of information over a real-world environment. Rather than creating a new virtual world like VR, AR can be considered an enhancement of the real world, and it simply adds information that is already there.

  • Virtual Reality: Virtual Reality (VR) is a computer-generated environment that immerses the user inside a digital simulation they can interact with. A Virtual Reality headset is used to perceive the environment. To ensure the user feels like they really are in that virtual environment, as many senses as possible are stimulated using special hardware.

  • Mixed Reality: Mixed reality (MR) is an enhanced version of AR which merges real and virtual worlds. It produces new environments and visualizations, where physical objects and digital visuals co-exist and interact in real-time.

  • Digital Twins: A digital twin is a computer program that uses near-exact virtual models of real-life objects, processes, or systems to create simulations that can predict how it will perform. They are commonly used in manufacturing or engineering to optimize or study how physical things behave before building them.

  • *360 Degree Content: *360º content is a photo or a video you can "explore" since the view in every direction is captured and presented simultaneously. It might be surprising to know that people have been trying to capture and reproduce immersive 360 experiences for centuries.

Fully Customized User Interfaces Web Design and Development

Customization allows users to select what they want to view or set preferences for organizing or displaying information. It enhances user experience by allowing users to control their interaction by changing the experience to meet their specific needs by configuring layout, content, or system functionality. Some examples of customization in website designing services may involve selecting topics of interest, altering colors of an interface, or allowing users to track weather for a set of cities beyond their current location.

Most likely, interfaces are going to become unique to each user, reflecting our tastes and styles. Customizable web design solution interfaces are the way to more inclusive designs as users will be able to tweak them to accommodate their changing needs.

Design Activism

Design activism means promoting positive social change and raising awareness about values and beliefs by using your creative talents to positively impact the world. Helping nonprofits establish their identity or offering to create a logo for an organization run entirely by volunteers are ways designers use their talents.

Physical and Mental Health

These unprecedented times have truly reminded us about the importance of healthcare and the need to prioritize mental health. In the wake of this, web designers are addressing the severity of these issues by prioritizing healthcare and emotional wellness.

The vibrant, energetic colors in the illustrations will convey a friendly, positive message by fostering a feeling of optimism and wellbeing. An example is Boost, which uses a neon-orange website design to offer vitamins for the immune system, helping people get sick less often.

Optimistic Visuals

After being bombarded with negative, worrying, and depressive news and content, the world is starting to feel optimistic about the future. This positive feeling is forecasted to make its way into the design world through bright and bold colors, positive messaging, a balance between health and desires, fun-loving and inspiring approaches. Interface elements, textual messages, and flows are a way to keep a positive mood and uplift experiences. Several websites and products have already taken this approach, offering a fresh image and offering web design services.

7 Things to Know Before Taking a Remote Developer Job

In an ever-changing world of technology, it is easier than ever to find remote developer jobs. However, as the "digital nomad" trend continues to grow, there are some things you should know before taking one on.

Know What You Are Getting Into

Working remotely provides flexibility that you wouldn't have in a normal office job. However, that flexibility can cause some problems. Working remotely means you are responsible for your own motivation and productivity. In an office, you have coworkers around you to bounce ideas off of and work with you towards the same goal. However, it is entirely up to you to maintain that productivity on your own.

Take Your Time

Since you only have to answer to yourself, it's easy to get carried away with side projects and other random things. When you've been working for a long time on something, it gets easy to lose focus and excitement because of the overall project. It is easy to get bored of something and move on to the next thing. It is much harder to jump back into a project that you haven't touched in weeks or months, especially when you have other things to do.

Get Rid of Distractions

It is important to strip away your distractions when working remotely. This means removing social media, shopping, news, games, etc. You won't be able to be a good remote developer if you're checking the news while you work or playing video games while you work on your project.

Stay Organized

Since you will have to keep track of your own work, you must stay organized. You should always know exactly what you are working on and how far along in it you are. It will also help you stay focused by knowing when you are making good progress and when you aren't making any.

Related: https://www.eleken.co/blog-posts/aha-moment-examples

Take Breaks

When you work from home, it is easy to get lost in your work and forget other things. Working from home can be highly beneficial for your productivity since there aren't any distractions. However, it can be detrimental if you aren't careful. Therefore, it is essential to remember that taking a break is necessary and beneficial if you want to maintain a proper work/life balance.

Stay Healthy

Staying healthy can be extremely difficult when working remotely. You might think that you'll get to work out every day because you have the house to yourself, but not working in a structured environment can cause it to be very easy to slack off.

You'll also discover right away that you work at the same place where all of your delicious snacks are located. There is no vending machine or anyone around to look at you oddly when you cram chips and cakes into your mouth. So, don't be surprised if you are tempted to eat unhealthily while working from home.

Stay Focused

The biggest problem that remotely working developers face is staying focused. It can be extremely easy to get distracted by your surroundings and other things around you. It's essential to make a conscious effort to stay focused on the work you are doing.

If you have kids or pets at home, they may do their best to get your attention. That's okay -- you're working. You don't need to stop everything and give them attention. However, it is crucial to focus on what you are doing because that will make you a better developer overall.

A Professionally Designed Website Plays a Key Role in Marketing

Your business website is like a magazine and a storefront. It allows your customers to see your business in the virtual space so that they can make specific assumptions and create a vivid image of your brand. That means a professionally designed website is a nifty tool that every company needs. Read the article about a professionally designed website plays a key role in marketing.

Unfortunately, many entrepreneurs starting their first businesses often delay their choice to collaborate with a web design agency to set up a business website. Here are the critical roles of a website in your company's marketing strategy and why you shouldn't delay getting one.

Make a lasting first impression

Your business website is probably the first thing that your target audience will try to find. The information you share on the site is officially the first statement your business is offering to the world. Thus, your site is the storefront, even if you are not selling tangible products. It is both a formal and informal office online, but customers will go to it every time they're looking for you.

Effective branding

Your business website is a tool for public relations and effective branding. It is an avenue for the talent recruitment process and informing stakeholders about the projects your business is undertaking. Indeed, the website is like a communication link that your company needs to stay in touch with the target audience and all relevant stakeholders.

E-commerce platform

A professionally designed business website also serves as a shop where consumers can view and purchase services and products. Your target audience will use the guidelines on the site to analyze, choose, and pay for the products when checking out.

An important component of an effective sales funnel

In digital marketing, a business website is the ultimate tool for creating and executing an effective sales funnel strategy. It makes it possible to capture leads from various sources such as social media and search engines as part of your digital marketing campaign.

When consumers go to your business website, they are likely to land on a special page designed to capture their details and drive them to take your desired action. A well-thought-out design and excellent sales copy can help ensure are that a larger number of your website visitors are taking your desired action.

How to Increase Sales Using Better Web Design

Several factors affect company sales. Web design is probably not on the list that you know of. The truth is that for e-commerce businesses, web design can be impactful. You can entice more potential customers based on how great your website is. Web design agencies like https://www.eleken.co/saas-web-design will tell you that investing in web design is worth it. If you wish to improve overall sales by tweaking your web design, these ideas are useful.

Make a bolder call to action

The call to action button matters a lot. It's what people will click if they want to take the next step. Whether they wish to learn more about the business or buy the products, the buttons are essential. Therefore, instead of using bland phrases that don't serve the purpose of calling someone to take action, use bolder words. They need to entice people to take the next step. The words should be clear and easy to understand. Avoid generic phrases like "learn more" since they don't do anything to convince anyone. What will the user learn? Will there be new information not yet found on other pages?

Use photos that appeal to target audiences 

The choice of photos also matters. Let go of stock images since they don't appeal to anyone. They might be free to use, but no one will change their minds after seeing a stock photo. You can find better images. Take the pictures yourself. Find models who use your products and services. They should also look like your target audiences. They will feel that you're talking directly to them with the use of pictures. People become loyal to a brand if it understands them.

Make it easier to pay

Paying for the products shouldn't take time. It took a long before the user decided to order. The last stage should only take a minute or so. Asking your customers to fill out a lengthy form will turn them off. The same thing happens if you only accept limited payment options. The goal is to make the payment process easy and stress-free. Allow the users to save payment details so they can order easily next time.

Related articles: https://www.eleken.co/blog-posts/product-designer-vs-ux-designer-who-to-hire

KPIs in UX Design: Why Do We Need Indicators?

KPIs are tools used in companies to monitor business evolution. But not just for finance or marketing, indicators are also important in UX Design. In this article, I'll explain what KPIs are and how to use them to improve the user experience.

We already know how the process works. The company determines its goals and each of the areas and teams also establishes its objectives. But how is it possible to monitor activities to understand if we are on the right track to achieve these goals?

For this, it is essential that we establish the key performance indicators or KPIs. But what does this have to do with UX Design? Throughout this article, I will explain what KPIs are and what types there are, and how they can help you improve your user experience.

What are KPIs and how important are they?

KPI is the acronym for Key Performance Indicator and stands for Key Performance Indicator --- in free translation. KPIs are tools that allow you to measure the progress of activity to monitor how far or close you are to a goal or objective. Because of this, it is easy to conclude that KPIs are widely used in companies and in the business world as a whole. In this sense, KPIs are important because they support decision-making and are the basis for monitoring decisions already taken.

In addition, performance indicators help keep teams focused on meeting established goals and objectives. As Peter Drucker said: What gets measured gets done.

Reading Tip: SaaS Onboarding: Educate, Engage and Retain Your Customers

Main features of KPIs

The main basis for building effective KPIs is the data and information collected about the business. Based on reliable data, the development of indicators must contain 3 main characteristics:

  • Quantitative: indicators can be translated into numbers;
  • Practical: KPIs are integrated into the company's existing processes;
  • Actionable: they are easily put to use.

Benefits of KPIs

KPIs can be used in different ways and at different levels of the company, being linked from strategic objectives to specific team goals. Therefore, the benefits of the indicators are not only in the performance of the teams in isolation but are also fundamental for the company's growth. In this sense, the main benefits of a KPI are:

  • monitor changes and support decision making;
  • keep teams focused on what is a priority for the company;
  • provide tangibility for the concept of success.

Monitoring indicators can provide an overview of the actions that were taken in a project, campaign, or investment. When decisions are made, it is important to have a way to measure their success or failure, to correct the course, or even to abandon the idea before it causes greater harm to the company. Therefore, monitoring KPIs is important to keep up with these decisions and changes.

Conclusion

Throughout this article, I've shown how KPIs are important both for the business and directly for the UX Design area. However, it is important to make it clear that KPIs are not enough if they are not working in conjunction with other tools.

When we analyze a KPI, we can observe the success of carrying out a task (task success rate) for example. But the fact that the user can perform an action does not necessarily mean that he had a good experience during the task.

Thus, we must use a range of indicators that allow us to have a better view of the scenario and context as a whole. Looking only one way can make us neglect the other.

So use KPIs because they do matter, but always have other sources of data and information to complement these analyses.

Things Every Designer Should Know About Accessibility

Accessibility enables people with disabilities to see, understand, navigate, interact with, and contribute to the web. Imagine a world where developers know everything there is to know about accessibility. You design and they build it perfectly. In this world, only the design itself can cause difficulty in use by people with disabilities.

Accessibility is not a barrier to innovation

Accessibility won't force you to make a product ugly, boring, or cluttered. It will present a set of constraints to take into account as you design your tool. These constraints will give you new ideas to explore, ideas that will lead to better products for all of your users.

Design for everyone

This may include people who are blind, color blind, have poor vision, people who are deaf or have hearing difficulties, people with temporary or non-mobility impairments, or people with cognitive impairments. Design for young, old, power users, casual users, and those who just love a great experience. Adopt these accessibility guidelines as you would any design constraints. They are part of the challenge of creating amazing products.

Do not use color as the only way to convey information

Think about users who have difficulty or cannot distinguish colors. This includes the color blind (1 in 12 men, 1 in 200 women), the visually impaired (1 in 30 people), and the blind (1 in 188 people). Use color to emphasize or complement what is already visible.

Give visual indications on the focus of the keyboard

Let's take a minute to tell ourselves that the basic stylesheet has been of great use to modern web designers. Without it, it would be much more difficult to create a consistent experience across different media and browsers.

Let's do a quick exercise: open a tab that leads to the website of the company that makes your phone. Press Tab several times to browse the site. Do you see a focus when you move from link to link? Maybe on some links, but not all? Take a minute to think about the effect of this on people who don't use a mouse to browse the web.

If you are on a Mac, you may need to enable Full Keyboard Access first in System Preferences> Keyboard> Shortcuts. It is downstairs. If you remove the default focus, replace it with something better than what your browser offers.

In the example below, the BBC uses a color bar to show which tab is selected.

Twitter uses both the default focus and a bubble to show focus. The icon also changes from gray to green. These are three different visual ways of showing keyboard users that the focus is on this icon. When creating your own focuses, remember to remove the default state anyway, otherwise, you'll see something like below, where Chrome's blue rectangle goes over the menu's blue background. It's ugly, and it's not because of the accessibility.

Be careful with forms

In recent years, we have experienced a de-evolution of forms. Modern designs have taken a more minimalist approach. Today's forms lack two things that are necessary for accessibility: defined boundaries and readable labels.

It is important to give clearly defined limits to the forms, for users with motor disabilities and cognitive disabilities. Knowing the location and size of the target to click on is important for people who use a standard or adaptive mouse. Cognitively disabled users may have difficulty finding and interacting with spaces without specific clues.

Conclusion

At first glance, it might seem that these constraints limit your creativity. If they have the slightest impact on it, it's because they make you forget the limits of your creativity, as you find visually pleasing designs that allow more users to find what they are looking for.

Newest Articles About UI/UX Design 2021

If there is one thing that I've come to learn with SaaS, is that the learning never stops. The actions you take along the way can shape the future of your product and determine the performance of your company.

Whether you are burning the midnight oil building your startup or are already in the market testing the waters, these 5 great articles will help you wade through the challenges of SaaS product management.

UI/UX Trends - https://www.eleken.co/blog-posts/ui-ux-trends

Two decades ago, in the year 2000, Jakob Nielsen declared that Flash design is 99% bad because it kills usability. What's being said between the lines is that everything that kills usability was bad.

Mr. Nielsen was the voice of a new trend that revolved as a reaction to the websites from the 90s --- the ones with acidic colors, prominent blue hyperlinks, wild graphics, and all those amazing GIFs.

Design Thinking Examples - https://www.eleken.co/blog-posts/design-thinking-examples-five-real-stories

No other area of design requires such deep immersion in the client's world as UI/UX design. To create a user-friendly and practical product, it is necessary to understand the customers' pains, needs, and expectations. This is what design thinking is all about.

7 Design Systems Examples For Your Inspiration - https://www.eleken.co/blog-posts/7-design-systems-examples-for-your-inspiration

When you had a team of five people, you more likely didn't think about a design system. You could communicate style direction to everybody on your team, making sure you were all on the same page. But when your business scaled, it became next to impossible to instruct every new member how to adhere to a company's design principles and coding standards to keep a high level of product consistency. 

How, Where and When to Find a Designer - https://www.eleken.co/blog-posts/how-where-and-when-to-find-a-designer-for-your-saas-app

In this article, we will figure out what skills such a designer should have, discuss the places to look for a designer, give you tips to use during the interview, and help you define the right time to start your search. First of all, to be able to correctly and fairly assess each designers' portfolio, you need to understand how good SaaS design looks like.

SaaS Trends - https://www.eleken.co/blog-posts/saas-trends

If 2020 has taught us anything, it is that forecasts are very unsure. Well, not only forecasts... Here, we are bringing up the trends that shape the future of SaaS right now, without trying to make any crystal ball foretelling (ok, maybe just a little bit).

SaaS Related Articles You Should Read in 2021

If there is one thing that I've come to learn with SaaS, is that the learning never stops. The actions you take along the way can shape the future of your product and determine the performance of your company.

Whether you are burning the midnight oil building your startup or are already in the market testing the waters, these 5 great articles will help you wade through the challenges of SaaS product management.

  1. SaaS Trends of 2021 Every Business Owner Should Know

The Software-as-a-Service industry is one of the lucky ones who not only survived the pandemic but managed to grow and attract new clients and investments. If 2020 has taught us anything, it is that forecasts are very unsure. Well, not only forecasts...

  1. 14 Essential UX Research Methods

Many people wonder, what do UX researchers do apart from talking to users about their experience? Can experience be measured?

UX research is a huge part of UI/UX design services. Here is the list of our favorite UX research methods we use regularly to answer those questions.

  1. Product Designer Job Description

Very often we think of a designer as a "beautician" for websites, applications, and other digital products. In fact, creating an appealing user interface is only one point from a product designer job description.

  1. Design Thinking Examples: Five Real Stories

No other area of design requires such deep immersion in the client's world as UI/UX design. To create a user-friendly and practical product, it is necessary to understand the customers' pains, needs, and expectations. This is what design thinking is all about.

  1. SaaS Onboarding: Educate, Engage and Retain Your Customers

As a product owner, you may know the value proposition of your SaaS perfectly well. But there is no use in cutting-edge functionality and tailored user interface if your customers have trouble figuring out how they can benefit from using your product. And that's where SaaS onboarding comes in handy.

Mobile Devices vs. Web Platforms

The most significant catalyst for changes is a quick improvement of innovation. Simply consider how the Internet and cell phones transformed us. Today we utilize our cell phone not just settling on telephone decisions and sending instant messages yet looking for data, tuning in to music, keeping contact with friends, sharing our significant (or less significant) minutes with others, and so forth. The mobile devices and the media burning-through propensities have been continually evolving.

The purchasing interaction online is not, at this point direct. The client venture on online stages is at the core of the advanced change of the actual world. It recounts the tale of a client's experience of how he/she communicates and meets with an organization. The advantages of legitimate client venture planning are improving client commitment, fulfillment, and long-haul steadfastness. In this cycle, the mobile gadget advancement is a vital advance not to lose potential clients visiting the site through mobile stages.

Innovations

Mobile devices are now a vital stage for computerized things and interchanges. The expanding number of cell phones with enormous screens is improving the purchaser experience. Then, an ever-increasing number of retailers are upgrading their destinations for mobile shopping. The new design of the sites must be fit to the progressions in the media burning-through propensities to satisfy the necessity of moment admittance to data. Together, these improvements are transforming the cell phone into a stage that can uphold the entire shopping venture, from item search and revelation to correlations, suggestions, and installments.

Read more: Product-Led Growth: a Customer-Focused Strategy

The capacity to recognize a client's area and convey focused on, ideal, logically important data, promoting, and advertising messages is an amazing, convincing recommendation. Besides, the constant part of area examination will offer a more versatile way to deal with promoting, empowering retailers to change their advertising and commitment continuously to address an individual shopper's issues. Mobile will before long turn into the prevailing channel for reliability projects and rewards. Mobile-empowered dependability projects can give levels of intelligence and commitment that conventional projects can't coordinate. Mobile channels, especially when the area is empowered, can give compensations continuously.

Creating content specialized for mobile devices

More youthful ages can be generally reached through mobile devices. Mobile-first turned into the new attitude an advertiser needs to learn. Advertising experts need to comprehend the mobile utilizing propensities for these ages. It is exceptionally critical to know where, when, and how they are utilizing their devices. There are numerous investigates on the web on this point yet advertisers can enlist an organization if they need more explicit data.

The design must be straightforward because intricacy raises the chance of losing a client. As youth watch visual substance as opposed to perusing a long article, advertisers ought to dispose of the superfluous long expressions and messages and rather use pictures, recordings that can be devoured simpler by the clients and requires less looking over.

Related topics: VR in Luxury Industry, Prepare For the Future By Creating a Successful Mobile App, How to Market Your Appv

Web Design Animations in 2021

With regards to web design, there is a universe of conceivable outcomes these days and it turns into a developing test to make something genuinely special. In this article, we will discuss how activity in web design turned into a developing pattern and is quickly turning into an approach to communicate all the more outwardly. It is evident that activities, especially in web design, increment drastically the elements of a website, getting much more appealing to clients around the world. You can check out yourself in this article about the best SaaS websites and what you can learn from them.

In this article, we will talk about the 5 top animation patterns found in web design in 2021.

1. Hamburger menu transition

Hamburger menus can be an extraordinary chance to transform a web design project into something seriously fascinating, dynamic, and fun. There are a lot of choices on web design advances for the menu, for example, a slide and zoom in actuality, a squirm and slide impact, a dynamic uncover and slight slide, and so forth. Users of your website will absolutely love these kinds of animations!

2. Loading bar

A loading bar shouldn't be exhausting. This pattern is getting extremely famous among web design, as it gives a one-of-a-kind and individual component to the website. For instance, in the event that the web design is a library data set, a book stacking component would be a good thought to be reliable with the brand or subject of the undertaking. Clients will in general feel "trust" while exploring websites with components that allude to the brand or subject.

Read More: Guide to SaaS Pricing Models

3. Button wiggle

Web design catches are regularly static and, in the best-case scenario, they change colors when tapped on or drifted on. This pattern changes that by adding an additional powerful liveliness to it. At the point when clients float on top of a button, the button wiggles and changes tones, which gives an extra fascinating component with regards to web design, making the client experience considerably more extraordinary and important.

4. Hover

In web design, drifting impacts are a lot utilized which is an incredible method to enliven something that would be generally static. This activity is especially utilized in frameworks of pictures or web journals to uncover additional data on top of the image. There may be additionally a slight zoom impact on the image and a dull overlay, uncovering then the content over it. This is a famous pattern in web design and it's been around for some time now.

5. 2D and 3D animated components

3D and 2D components are very famous in web design, they are outwardly hypnotizing and a stunning method to keep away from ordinariness and make a dreamland inside the subject of the website. This is additionally entirely charming and it enhances every website design. Utilizing 3D components that either pivot or slide or invigorate overall makes an awesome powerful encounter for clients and it turns into much more outwardly captivating.  The equivalent goes for 2D, the lone distinction regarding web design is that 3D will in general be more genuine than 2D.

We are sure that animations in web design are a pattern that keeps on developing even today and it will unquestionably push limits in years to come. In this age where clients are turning out to be increasingly requesting this is an ideal opportunity to develop and add activity components to web design, improving and making important encounters around the world.

Related topics: VR in Luxury Industry, Prepare For the Future By Creating a Successful Mobile App, How to Market Your App

UX Design -Dos and Don'ts

"User Experience" plan is really misjudged, however, it's quite possibly the main thing to get it legitimate in web and application improvement. A decent UX resembles eating pizza, you don't need to consider everything, you take care of business flawlessly without reconsidering.

An amazingly executed UX design is similarly consistent, giving the client an exceptionally normal encounter where things are the place where they are intended to be. There are distinctive UX configuration tips by which you can fix any online stage, while likewise making a dissatisfaction-free encounter for your watchers. In this article, we'll investigate the rules and regulations of the UX world, giving you the gadgets you need to make a simple to-utilize stage.

We should discuss every one of the great practices in UX design.

Clean the wreck

With regards to UX Design, toning it down would be ideal. The issue typically makes clients confounded and muddled, as nothing jumps out in the center of the wreck, similar to looking for a tough-to-find little item. Allowing your UX to configuration "inhale" is vital because it makes it simpler to perceive what is significant.

Make needs

When everything is the same size, shading, and thickness, it's truly difficult to tell which highlights are a high need. This is the reason prioritization is basic in UX Design, pulling out and CTA catches an order with the goal that clients can without much of a stretch follow the point.

High contrast

White on white is clear just as unmistakable pictures on a white foundation diffusely impact the client experience. Individuals will in general miss significant data if the difference is too low, particularly on CTA fastens and contact structures. There ought to be a sensible measure of difference to cause them to appear to be simpler to the client.

Read more: How to Build an MVP

Give a "visual" which means

Appearing well and good outwardly is the portrayal of UX plan, and this can be accomplished by applying sound judgment at the most elevated level. The ideal model would be this: you wouldn't add a login button toward the finish of the landing page, am I right? Clients should "see" this element before looking over it right down. Another model is "extravagant" misalignments which would likely be pretty yet not practical, making the client muddled and disappointed.

Presently how about we show a portion of the terrible practices.

Numerous menus

There is likely nothing additional tedious than exploring a site where you need to click unlimited catches to get from A to B. On that matter, UX Design best practices are the less you click, the better. It is vital to lead your client from A to B in an extremely natural and straightforward manner, without pointless and unnecessary advances.

Try not to shroud anything

The absolute first principle of UX Design is to become acquainted with your client and guide out everything the client might want to do on your site. Given that, you know precisely what you can't stow away. For instance, if the client needs to sign in to your site, the best activity promptly shows the login button in the menu. If you conceal this in a submenu classification, it turns out to be exceptionally hard for the client to explore and accomplish what they need to do on your site.

Try not to rehash an already solved problem

This is the point at which the fight among UX and UI configuration turns out to be extremely solid. As a UI creator, you need to make something else from 1,000 different sites, however, it is imperative to consider work as opposed to vision. In some cases, the best plan is the "simple to utilize" plan, which permits clients not to get baffled.

If you need examples of wonderful UX design or motivation, or if you just need somebody to design your application, you can visit Eleken's page.

Related topics: VR in Luxury Industry, Prepare For the Future By Creating a Successful Mobile App, How to Market Your App

Test Your Startup With the MVP

That's it, you've finally had a brilliant idea for your product! After months, if not years, of development, it is finally ready to meet its audience. But what will happen if ultimately the imagined features do not suit your users? Before embarking on a long and expensive development cycle, we recommend that you take a few minutes to learn about the concept of MVP.

What is an MVP?

The MVP (Minimum Viable Product), is a concept resulting from the concept of Lean Startup, a famous method of product creation proposed by Eric Ries. In other words, it is about experimenting with a product idea by offering the smallest possible version (created with the least possible resources and costs), with end-users, our early adopters, to collect rapid feedback and empirically measure the chances of product success.

As part of an entrepreneurial project, the concept of MVP is most often respected because we try to offer the first version of our product, produced with little financial means. As a startup, he can also be at the origin of a new release of an existing product, to test its viability. In large companies, the term "MVP" is often overused because it is used to refer to the first batch of functionality to be delivered. As initially proposed by Ries, it is primarily used to validate hypotheses on the response to a user need. MVP is not a simplified version of an end product, it is the first step in the iterative development of a solution based on a permanent feedback loop.

MVP concept

The image of the skateboard or the scooter is a popular image in the world of product design. In this example, the user's goal is to get around. A common mistake is to go straight into designing a full-featured sports car. Why not offer the most basic version of the product possible that already allows it to move from point A to point B? This makes it possible to study how the user appropriates a product and to develop it in the right direction. Indeed, perhaps a skateboard or a scooter will be more than enough to satisfy their need, cruise controls, and leather seats were perhaps superfluous.

The advantages of MVP

  • Quick learning about the real needs of end-users

With the feedback loop being reduced, you quickly confront your solution to the market. This allows you to learn more about the real needs of your target group and iteratively propose the most suitable solution (the user prefers a tractor rather than a sports car).

  • Greater cost control

The investment being reduced to a minimum, you thus save yourself the development of superfluous features that would not create value (a manual gearbox rather than an automatic gearbox)

  • A reduction in time to market

The concept in its simplest version is brought to market faster than the finished product. As the market evolves very quickly, features thought up several years ago may seem totally "has-been" 2 years later. In addition, we can generate value very quickly.

  • A competitive advantage

This point follows from the previous one. If you take too long to try and craft a complete answer, chances are someone with an MVP will market it before you. You will then lose a clear competitive advantage because your competitor will have a better knowledge of the market and better notoriety because it will be the precursor actor.

In short: by starting the design of your product with the launch of an MVP, you maximize the chances of achieving an end product that responds in a relevant way to the needs of end-users. This is the whole goal of the Lean Startup method: to reach the product-market fit as quickly as possible.

Great Articles About SaaS Business 2021

Software-as-a-service (SaaS) is becoming the most popular choice for companies looking for accessibility, functionality, and versatility in the aggressive business environment.

Here are the best articles I've found on the internet this year:

  1. How To Build A Product Roadmap

A product roadmap is a visualization of the strategic development of a product.

The key advantage of the roadmap is that it clearly communicates the "what" and "why" of the strategy to all stakeholders. Since this tool is easy to understand for any specialist or investor, it is possible to use it to explain the business strategy at various meetings with internal teams or stakeholders.

  1. Product Design Process

In this article, we will analyze five stages in the design of products and services that will outline the way to creating a successful product.

And first of all, let's answer the following question "What do you mean by product design?"

  1. Learn From The Best SaaS Websites

In this article, we'll list the best SaaS websites so you could learn a lesson on building high-converting websites from the leaders.

  1. How to Build a Minimum Viable Product

In this article, you will learn what is an MVP, what are its main types, and how to build a minimum viable product to validate your idea and spend minimum resources.

  1. SaaS Pricing Models

Many SaaS companies we've worked with to design their products struggle to find the right pricing model. this article is exactly about that.

  1. Product Led Growth

You hit the ceiling that is not necessarily the limit of your business, but a significant obstacle in reaching the new peak of growth. So, how can you keep your SaaS company growing? In this article, we'll break the answer in more detail.