Key Reasons to Consider an App Redesign

All of us realize that feeling of deceptiveness when we upgrade software that we've been using for some time to discover that it has a completely brand-new design. Things really feel unpleasant and also unusual and also it is hard to believe that there was a group of professionals carrying out research and also designing a much better individual experience (when the very best choice would certainly have been to leave things as they are).

The majority of people despise redesigns as customers but love them as product proprietors. Overhauling your application means that you've been on a market for enough time for the design to end up being out-of-date. That's something to be happy with, taking into consideration that 95% of startups do not endure till that minute.
At Eleken design firm, we regularly have to describe to customers that they don't really need redesign rather than encourage them of the opposite. Individuals frequently think that redesign would magically resolve their problems, make their conversion rates greater and churn prices lower.
Nevertheless, redesign is not a magic stick that can fix all the problems with the item. Great design can improve customer experience as well as raise the level of fulfillment, however it can not repair the flaws of the item, advertising and marketing, or sales issues.
Some people believe that the demand to redesign is evident, that you just understand when you require it. We suggest that this feeling is commonly misleading. To stay clear of making unneeded work, check if the redesign is reasonably as well as validated by the requirements of the product. Below are several of things to take a look at:
Customers feedback

There are 2 sorts of items: those that assess and also gather user feedback on a regular basis as well as those that just do it only every so often, looking for the reason why things fail. And also there are additionally those who never ever examine the responses, however these products never ever live up until the redesign stage.
It is time to take a closer look at the customer responses if you are believing of SaaS redesign. That most likely should motivate you to transform something if data reveals that users are not as delighted as you want them to be. What is important right here is to get a certified assessment of an individual experience professional that can inform if redesign would actually improve the level of satisfaction or no.
It may be harder to observe the moment when the redesign is needed if you follow user comments on a regular basis. If that is the case, attempt looking for a point of view of an individual beyond the business, be it a specialist or simply a customer experience expert who can have a fresh view of the situation.

Article to read: Mobile Learning Design Principles

Included functions

Many apps begin with one core function and after that start expanding additional features like a pet expanding extra hair for winter season. It is a natural action in software program development. And also just ike a dog has to lose winter months hair when there's excessive of it, applications require a redesign to return to look as smooth and straightforward as they went to the start.
Having to fit too many attributes in the structure of an app is among the biggest difficulties for UI/UX developers. Adding brand-new complex elements is easier than simplifying. Revamp right here works a little bit like closet organizing: take a messy space, clean it up and also put things back differently, to make sure that they instantaneously start looking nicer and also bring delight to the users.

Rebranding

There is no rule that says that rebranding need to always work together with the redesign Replacing a logo with the brand-new one is much faster and also much easier than making a redesign. However, if the new brand was produced based on brand-new values, addresses a various target market, and also represents a new age in the life of an item, it is an excellent celebration for a redesign.

Nonetheless, bear in mind that rebranding is not the like redesign. Normally, they typically fit, yet it is not a policy. In some cases, product managers want rebranding to be as subtle and unnoticeable as possible, while in various other cases rebranding is a substantial occasion that you want everyone to understand about.
Whatever is your circumstance, remember that rebranding additionally benefits from previous research. Obtaining responses from users would certainly specify whether you require a redesign, rebranding, both, or none of those.
Please keep in mind that these are simply a few of the most usual factors for the redesign that we face when talking with clients. And also there are many even more reasons that we hear regularly that comply with a basic misconception: the newer, the better.

Incorrect factors to upgrade.

However essential are the factors for the redesign, the reasons to not-redesign are no lesser. Right here are the most prominent erroneous factors that our customers name (collected through years of experience working as a design agency). So, hesitate prior to redesigning if:

• You want to "make it stand out", add showy animations
• You want to transform the application into a design masterpiece
• You desire the design to be a lot more trendy and also trendy
• You just desire some modifications Professional UI/UX designers constantly would certainly see something in existing designs that could be improved. Sometimes, the enhancement can be extremely advantageous, in others, it would be simply an aesthetic change that doesn't fix anything. Unwanted redesigns show up when developers' perfectionism joins supervisors' will to do the most for the item. Beware. "Something could be transformed" does not equivalent "Something needs to be altered".

To summarize

So, exactly how do you know if the reasons pushing you to redesign are genuine? We constantly tell our customers that the initial step of the redesign is the UX audit. Below we return to the area where we've begun: customer responses. The inspiration to redesign should come from users' insights, not from managers' will for adjustments.

Keep in mind the old adage that states "deal with others like you would like to be dealt with". Would you such as Uber as well as Google to redesign monthly? If the response is no, it is likely that your individuals wouldn't value unneeded modifications. The brand-new is not always the far better.
Once you have actually gone through a complete UX audit as well as evaluation of user responses, as well as the decision is taken, it is time for the following action. Need to know how does redesign begin? Read this post on application redesign.