Note 16

Corporate websites often find it difficult to integrate into the digital realm because of their difficulty in increasing traffic to their website. If you don't have traffic to your site, you won't generate sales.

In my previous posts, we have discussed the most popular Blue Ocean strategy examples, if you want some more information on other strategies, feel free to check out Eleken's blog.

Be social

Digital marketers believe that social media is an important part of an online marketing strategy. It’s not enough, however, to have social media accounts - you have to be active! For example, reply to comments on your Facebook page or react to the most popular Twitter threads.

On different social networks, creating a remarketing campaign has never been easier. You can easily target your website visitors and entice them to return to visit it. On Facebook, small groups can be targeted with a remarketing campaign (you only need 100 visitors). On Twitter, you need 500 visitors.

When creating a social media campaign, having a compelling headline is essential. Try to find what people are enjoying reading right now (using Google Trends for example) and create that kind of content. In the meantime, don't forget about email marketing campaigns. These days, companies think that sending newsletters is bad news for their brand. In fact, creating an effective email marketing campaign these days is as important as having a good SEO strategy.

Depending on whom you want to target, different social media can help you achieve your goals. For example, LinkedIn is specifically dedicated to networking and B2B connections. On the contrary, Instagram and Pinterest are used for B2C purposes, use these social networks if you have good photographic content. In addition to posting great photos, Instagram offers campaign possibilities to reach a wider target.

Blog regularly

Blogging is proven to increase website traffic. This is why you should write your own posts every now and then. Exchanging blog posts can be a good way to attract new visitors. Find companies that are similar in size and audience to yours, contact their publisher or administrator and ask if it is possible to exchange articles or publications with you.

Contributing with other sites can also be a good idea. You could then exchange ideas and services. For example, if your strong point is content marketing articles, you could write for free for another company in return for which they provide you with a nice marketing video or a design for your website. Whatever the situation, be sure to only post original, high-quality content otherwise Google may avoid your web page.

When writing a blog post, add as many keywords as possible so that search engines can find your web page easily. Remember to use long keywords as many people don't hesitate to type them in. By the way, you can find examples of perfect blog posts on Eleken's blog.

Host a class or webinar

No matter what industry you are in, there has to be something you have enough expertise in that people come to your website and listen to your advice. If you don't want to spend your time with live online conferences, you can upload a video for users to watch whenever they want.

You'll only receive email when they publish something new.

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