Strategy vs./and Design (questions)
September 18, 2022•132 words
Looking back I think that as a designer strategy has always been a part of my work and the design process. Yet in the last years while design in all its various forms and disciplines made its way into big business strategy and process came into focus.
In a design process for a digital project I find myself with ux-specialists, strategists and UI-Designers.
Having been part of a sprint with all those people there are a few questions I ask myself:
1) How rigid vs. flexible should a process like this be?
2) how small does the process of designing UI get when it's only one of many parts of the process?
3) Can the different parts work parallel and if yes, how and when should they catch up with each other?