The GrayFly Group

A behind-the-scenes look at The GrayFly Group, a group of lifestyle blogs. These sites include GoodKidsClothes.com (kids style and family life), FlipFall.com (life tips for women, men, and teens), SeaFlood.com (gaming) and Purely.space (web development).

Site profile: Free Instagram quote pics

This is a profile of one of our newer sites, freemagine.com. We built this site as a way to give back, because it's not easy to know what to post on Instagram at all times.

Often a person or brand will have big events or just beautiful images of their own which they will want to post. But between times, there is a need for posting something which will still look good and be uplifting, but not distract from the person or brand's main message.

To solve this problem, we created a series of quote images which you can freely download and use on Instagram or on other social media. These images have modern, stylish and colorful backgrounds which appeal to the eye. The quotes used are uplifting and come from well-known and well-respected people over the ages.

The quotes are ones which everyone will relate to. The vast majority of the quotes and images are suitable for both genders, but we have included a few which would appeal more to females, and a few others which would be more suited to males.

The site can be viewed equally well on mobile or on desktop, which was important to us.

Being able to save time on social media is very important for people as well as for brands. A healthy life, in our view, does not revolve around social media. It might therefore seem an odd choice to create a site of images designed specifically for use on social media, but actually the idea is to save everyone's time. Our site makes it easy for anyone to post excellent filler content in one's Instagram, thus saving time and allowing the person to get on with the real business of living their life.

Site profile: Random search generator

Here I'm profiling our newest site, ixtory.com. It's a random search generator. Why use a random search generator?

There are plenty of reasons, namely:

  • To avoid search engines knowing too much about you. Giving them a random search is one way around this
  • To allow you to discover new sites that you may never have thought to search for.

Also, it's something a little different and unique. There are too many websites doing the same type of thing, so I thought a random search generator would be helpful and unusual.

The theme of the site looks a little bit gothic, but with a modern spin. The idea is to show the user that it's about discovering odd corners of the internet and is also has privacy advantages. So the decision to use muted shades of purple, along with black and gray reflected the aims of the site.

I made a good-faith attempt to filter out sensitive words, so this should be a safe site for all ages and situations. However, it's not absolutely guaranteed that such words are filtered out, as it depends on where you draw the line and the types of filters applied. It's entirely possible I missed thinking of certain words to remove, so they might still be in there. So proceed with a little bit of caution, but rest assured it's designed with the intent of making a safe site.

Why pick this domain name? I wanted something that would sound both general-purpose, and a little bit mysterious at the same time. Something that might intrigue the user. And I love that it's a relatively short domain name.

So that sums up the site profile of our random search generator - from purpose, to design, to domain name.

Our business logo, and why we had a child pick the final version

Our current business logo

Our business logo, as you can see, is a gray fly surrounded by the letter "G" in black.

Originally our logo was just the fly, but that didn't look so pretty. But it still needed to be straightforward, so in 2021 I had the idea to surround the fly with the letter G. The big question was, which font? Since our biggest niche is lifestyle and family life blogs, the font needed to represent that well. I created a shortlist of 3 logos, where the only difference was the font of the letter G.

Why we trusted a child to pick out the final version of our logo

Eager to press ahead with the final logo, I asked my elementary school age son which he thought was best, with the theory that being a kid, he hopefully wouldn't over-think this. Indeed, he pointed straight to the one you see on our home page. This was actually not my personal top favorite at the time, but I asked him why he liked it best. He replied that the other G's I had were too handwriting-y and loop-y, so it was hard to tell that they were G's and not squiggles. That was an incredibly good answer, so we adopted it as the logo immediately.

Moral of the story: if you want to pick a visual from a shortlist, ask a kid.

Where did the image of the fly come from?

The best way to ensure you have a legal and original image is to create it yourself. This is how we got the fly. Many many years ago, when I first started this business, I spotted a fly on some light mulch in the garden and took a photo of it. I then isolated it against a white background using image processing software. And that's how our fly image was created.

Introduction

Hello from the GrayFly Group! First of all, it's a group of blogs, not a group of people. I'll be covering some fun, behind-the-scenes things. First a little introduction.

The GrayFly Group is the registered DBA (trade name) for GrayFly Stationery, LLC, a limited liability business registered in the state of Kentucky, USA. That's right - it started off as a stationery company but eventually expanded into website design and more.

Fun fact: There is only 1 person managing all this.

In subsequent posts we'll cover topics such as how was our logo created? And why did we trust an elementary school age child to pick our final logo from our shortlist of 3 logos?

For now though, have a great rest of your day!