I think artists as we know them are becoming extinct.
People know longer need to look up to mega-artists for cues or inspiration, because at any given time you can find thousands of just-as-talented artists doing crazy things somewhere on the internet.
The product is the only real thing that seems to matter in the end.
How hard is it to get noticed as an artist?
At this point being an artist is nothing special, they are a dime a dozen right?
It seems to be more virtuous to know how to "market" the art, than to actually make it.
Steve jobs once said:
"...the people that can make the company more successful are sales and marketing people. And they end up running the companies. And the product people get driven out of the decision-making forums. And the companies forget what it means to make great products. "